Marketing for Founders: A Practical Playbook to Get Your Users

If you're a founder, you already know: building the product is the easy part. Getting people to actually use it? That’s where most of us get stuck.

This playbook is for anyone trying to grow a startup without a full-time marketer, an agency, or a massive ad budget. Whether you're solo, bootstrapping, or shipping your first MVP, this is the kind of marketing help that actually makes sense.

We’ve collected the best resources, guides, templates, and real-life examples across:

• 📣 Where to post your product to get visibility
• 💌 Cold emails, DMs, and outreach that don’t feel spammy
• 📈 SEO, content, and social media strategies that don’t require a team
• 🎯 Messaging, landing pages, and pricing that convert
• 💡 How to test if your idea has demand—before spending months building it

No fluff. No theory. Just actionable stuff that helps you find your first users and grow from there.

Who it’s for

• Founders
• Indie hackers
• Solo founders
• Side project tinkerers
• Technical builders who hate marketing but know they need it
• Anyone trying to grow something real, without spending a ton

What you’ll get

A Notion-based resource pack with handpicked guides, tools, frameworks, and posting strategies you can use today.

If you have any questions, feel free to reach out to us here.