The Founder’s Guide to Building in Public (With 20+ Real Examples)

What if you could grow your startup, attract early customers, and build a loyal audience, without spending anything on ads?

That’s exactly what thousands of founders are doing by building in public. And this Build in Public Starter Pack is your complete roadmap to do it too.

Inside this guide, you’ll learn:

• Why building in public works so well and how founders use it to grow faster, build trust.
• What to share (and what not to) including product updates, revenue numbers, launch progress, wins, fails, and behind-the-scenes lessons.
• Where to share: a breakdown of Twitter/X, LinkedIn, newsletters, TikTok, communities, livestreams, and how to pick the best one for your startup
• How often to post: plus a weekly rhythm you can actually stick to without burning out
• Real founder examples: 20+ transparent founders you can learn from, including what they post and why it works
• Templates & ideas: to help you write your first 10 public updates, even if you’re not a “content person”

Whether you’re just launching your MVP or already scaling, this pack gives you the clarity, confidence, and content strategy to start building in public the right way.

You don’t need a big audience. You don’t need to be loud. You just need to be real and consistent.
This guide shows you how.

Perfect for:

• Solo founders and indie hackers
• Startup teams looking for a free growth channel
• Creators turning ideas into digital products
• Anyone building something worth talking about

What you will get: A Notion-based resource pack with handpicked guides, tools, frameworks, and posting strategies you can use today.

If you have any questions, feel free to reach out to us here.